From an idea to reality
LÆY accompanies you along the way - from the first sketch to the final piece, with the quality your brand deserves.
Why do we offer this?
Our mission - growth through sharing
At LÆY, we believe that real strength lies in authenticity and openness.
LÆY stands for quality, depth and authenticity. In an industry that is often characterised by secrecy and interchangeability, we deliberately take a different approach: we share our knowledge, our tips and our processes so that young brands can grow. We know that nobody can replace LÆY - and that is our strength. Instead of closing ourselves off from the competition, we are convinced that real success comes from collaboration. Because our vision is to make fashion a form of expression that lasts - for us and for you.
Insider tips and expertise
Gain exclusive insights into the fashion industry and benefit from our expert knowledge.
From 50 pieces per color
Customised collections, even in small quantities - for the perfect start.
Full production
Your vision, individually realised and manufactured to a high standard.
Familiar and close
A team that speaks your language and takes care of everything for you abroad.
High-quality manufacturing
Your designs deserve the best - LÆY guarantees quality and precision in every garment.
We understand you the best
We were once where you are right now.
At LÆY, we know how challenging the first steps for new fashion brands can be. That's why we take care of the entire production for you, helping you avoid pitfalls and create authentic collections that will be remembered. From material selection to sustainable production methods - we make your vision tangible.
The vision takes shape
Every unique collaboration begins with a shared vision. This is where we lay the foundation that connects your company and LÆY and brings your brand to life in design.
Step 1
Kick-off meeting - Understanding your vision
We get to know your brand, your ideas and your design concept in an initial meeting.
Step 2
Material selection & design advice
By mutual agreement, we will give you tips on the choice of materials and show you the best sustainable options to make your products strong.
Step 3
Prototype & sample production
Our experts now create the first prototypes with our network of first-class manufacturers in Europe - you can experience and customise your design up close. This process usually takes 6 weeks.
From draft to statement
Here, concept becomes art: the designs are brought to life, perfected and finally manufactured with care and precision for your brand.
Step 4
Perfection in every detail
Fine-tuning and detailed work is carried out in a personal or virtual meeting until every element fits - for maximum precision and satisfaction. Depending on the extent of the customisation, the final delivery of the goods may require a longer production time - depending on the scope and speed of the feedback.
Final step
Production & delivery
After your final feedback, production begins - high-quality, precise and exactly according to your ideas. Finally, your goods are delivered to you.